Mermaidcore is on the rise and the trend-conscious women are hooked. Of course you can’t blame them for that. As the summer season begins, aquatic references are omnipresent and the romantic mermaid aesthetic acts as the ultimate source of inspiration. Last but not least: Disney fans are excited about the live-action remake of “Arielle”. In the following article, we reveal what defines the Mermaidcore beauty trend and how fashionistas can effortlessly style it.
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The Mermaidcore trend is rich in cultural references: The romantic-dramatic protagonist from Hans Christian Andersen’s fairy tales has been winning hearts for centuries and is the reason why the holiday-flair trend is so feminine and youthful. Not without a healthy touch of kitsch and camp, of course!
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Medium-length hair is worn in a wet look or with romantic waves, shimmer sits on the eyelids… Hollywood icons and models show up on the red carpet in evening dresses and cocktail dresses in metallic colors, light blue and pink. Wow!
fascination and uniqueness
The term “Mermaidcore” has skyrocketed on TikTok over the past few months, hitting record highs of 14.5 billion views. Mermaidcore even inspired a specific interior aesthetic in 2023.
Glitter and glamour
Fashionistas embrace the 2023 beauty trend by styling their hair, clothes and makeup accordingly. We get to the bottom of the aesthetic and look at the key elements.
Fashion of the mermaid
Don’t forget that Ariel is a princess. And of course that has to be reflected in the outfit. That’s why renowned fashion houses have designed clothing lines with ocean-inspired touches like sequins and scale-like fabrics.
This is how the look works
All of the bodices, veils and aquatic-inspired dress styles seen everywhere these days can be traced back to the core mermaid fantasy.
The seashell motif and the long hair are important
Casual outfits mainly consist of long, airy dresses and skirts. The two-piece combinations of top, bow and tulle are very popular, with transparent accents, a definite emphasis on the waist or in combination with long flared pants made of light materials such as satin, linen or chiffon.
beauty of the sea world
Popular accessories include seashells, starfish and pearls – in abundance, of course. Chrome nails and metallic ombre nails, ideally finished with rhinestones, should draw everyone’s attention and be a topic of conversation.
Feminine, youthful aesthetics
The color palette includes popular nuances such as turquoise, teal, seaweed green, lavender, pearly white, coral and various shades of blue. These colors reflect the ocean with all underwater elements and radiate playful mysticism.
Romance of long hair in siren style
The trend shines with feminine waves and curls and combines Renaissance aesthetics with Y2K fashion. Wear the long mane à la Gigi Hadid at Cannes 2023 with French-style soft waves and side parting.
Hair trend 2023 Mermaidcore
Medium length hair and lobs are worn in a (semi)wet look, baby hair contours the face.
Style baby curls
If you want to imitate the signature look of Arielle from Disney’s live-action remake, you should have Afro braids conjured up.
Halle Bailey as Ariel
A minimalist styling with a liquid bob is also a good idea, and mermaids can decorate it with baby braids and rope braids.
Perfect for long-haired women
Don’t forget: using hair accessories in the shape of shells or starfish is a popular option when creating the mermaid look.
With hair accessory
Master Mermaidcore makeup
If you want to bring out a fabulous make-up in this aesthetic, you should understand the phrase glitter and glamor quite literally. Reach for eyeshadow in azure, turquoise, purple or metallic. Contour with silver or gold highlighter, depending on whether you have a cool or warm complexion.
Opulent makeup
For dramatic Siren Eyes, experiment with black or blue eyeliner and add rhinestones to the eye and bony area. You can apply this along the eyebrows.
Siren Eyes
Decide whether you will put the accents on the eyes or lips. Dramatized eyes pair well with a minimalist and shimmery lip gloss. Shades of pink and a soft nude lipstick go well with the Mermaidcore look. Read about the hottest lipstick trends of the year.
Princess of the Oceans
