The label has always designated charming muses of course, but above all strong women! Thus she has collaborated on several occasions with Chiara Ferragni, the most influential blogger in the world. She also appealed to women of power who are not models like Ava Ivanovik, professional tennis player or Ella Mills author of cookbooks.
She thus demonstrates that beauty is in diversity. A woman is beautiful when she is strong and fulfilled in her activity.
Intimissimi presents the ideal bra with Sarah Jessica Parker!
This time they called on Jennifer Lopez as muse. Watch the sublime campaign with the legendary American singer:
Intimissimi x Jennifer Lopez the irresistible muse!
Matteo Veronesi, General Manager of Intimissimi explained that Jennifer Lopez appeared as obvious for the brand!
He stated : ” When looking for an emblematic ambassador to embody our values with our customers, we immediately thought of Jennifer Lopez. We want every woman to live the fullest life possible and feel a little more powerful every day. »
The 53-year-old artist perfectly embodies the fulfilled woman of today. She is not a model or a young girl. She has the maturity to know what she wants in her life. She is also a young bride who is fulfilled in both her professional and personal life. She perfectly embodies the strong woman of today. It is this image that the brand wishes to convey through the Intimissimi x Jennifer Lopez campaign.
Jennifer Lopez also has a particular affection for the country of the Intimissimi brand. Indeed it is on the side of Milan and Lake Como that JLo and Ben Affleck have decided to spend their honeymoon.
She had said very poetically during this trip: “Life is an art and we are the artists. Make it as beautiful as you want and create exactly who you want to be“. About her collaboration with Intimissimi she was particularly enthusiastic: ” I am proud to be an Intimissimi woman and honored to represent in their eyes a confident, strong and lively woman. »
For this Intimissimi x Jennifer Lopez campaign, the star posed in Positano, Italy. She wears bra sets from the Pretty Flowers range in fuchsia, orange and blue. She also wears silk satin kimonos and pajama sets.
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