Fashion highlights in Viva Magenta (incl. competition)

The Pantone Institute has chosen Viva Magenta as the color of the year 2023. The shade of purple is somewhere between purple and red and represents optimism, courage and joy. We’ll show you how to bring the cheerful color into your wardrobe now. With a bit of luck, you can also win a designer handbag in the new trendy color worth CHF 395.

Teaser images: Getty Images, Instagram @masharoot

Double breasted coat

Wardrobe classic that puts you in a good mood and gives you a fresh complexion on cloudy days. From Mango, price: CHF 199.95

pumps

Top chic high heels made of suede with trendy floral decoration. From Zara, price: CHF 129.–

fleece sweater

Fluffy sweater with a stand-up collar and short sleeves. From Mango, price: CHF 45.95 (via Zalando)

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lingerie

Magical push-up bra made of fashionable braided lace. From Nuance, price: CHF 69.90 (via Ackermann)

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midi dress

Beautiful designer dress made of cashmere and silk. By Gabriela Hearst, price: CHF 1,412.–

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sneakers

Comfortable sneakers made of nubuck leather with pink ribbon and 4 cm heel. From Varese, price: CHF 99.95

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Blazer dress

Noble blazer dress in the trendy pop color for a super sexy appearance. From Zara, price: CHF 49.95

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bracelet

It-piece for designer lovers by Miu Miu, price: EUR 330.–

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trousers

Wide-cut trendy trousers with a high waistband. From Zara, price: CHF 19.95

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sandals

Trendy high heels with rhinestone embellishments on the straps. From Mango, price: CHF 59.95

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pullover

Soft knit sweater with sophisticated tie details on the back. From Hugo, price: CHF 140.– (via Zalando)

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wristwatch

Bang accessory from the New Gent Colored collection by Swatch. Price: CHF 80

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quilted jacket

Cool leisure and sports companion with eye-catching potential. From CMP, price: CHF 79.90 (via Jelmoli Shop)

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shoulder bag

Stylish shoulder bag with long handles for date and party nights. From Zara, price: CHF 79.95

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Blouse

Short, casual-chic blouse made of slightly shiny fabric. By Vero Moda, Price: CHF 12.– (Sale)

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smock dress

Cute dress with sequins for curve stars. From Urban Threads Plus, price: CHF 54.–

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blazer

Great tailored blazer by Taifun for the office or a dinner date. From Taifun, price: CHF 199.90 (via Zalando)

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purse

Chic handbag made of high-quality imitation leather. From Nine West, price: CHF 89 (via Zalando)

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party dress

Trendy mini dress made of shredded chiffon. By Asos Design, price: CHF 110.–

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Hooded Pullover

Super soft hoodie with a relaxed fit. By Tommy Hilfiger, price: CHF 95.– (via Breuninger)

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wool coat

Trendy coat made of warm material and with a detachable tie belt. From Mrs & Hugs, price: CHF 269.–

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To win

With a bit of luck, you’ll soon be able to feed your wardrobe with a chic handbag in the trendy colour. We are giving away an elegant, medium-sized leather bag from Michael Kors worth CHF 395 for a stylish city appearance.