Lately, browsing the news French jewelry brandsa name particularly caught my attention: Zag jewelry. This Parisian house, still too little known to the general public, deserves to dwell on me.
After several weeks to test their collections and to analyze their know-how, I share with you a complete overview of their most remarkable pieces. Creations that oscillate between timeless minimalism and contemporary audacity, all Surprisingly accessible prices and to find on the Zagbijoux.fr online jewelry store.
Emblematic jewelry collections
The pure series, when minimalism encounters elegance
How to talk about Zag jewelry Without evoking their Pure signature collection?
These pieces of apparent simplicity actually reveal a careful work. The collar and the pure bracelet, with their snake chain which perfectly marries the curves of the neck or wrist, quickly become essential.
What immediately strikes is their versatility.
These jewelry blend in everyday life as if they have always been part of you. 316L steel, chosen with care by the brand, offers rare comfort for parts at this price (around 25 € for the bracelet). Available in silver or golden finish, they constitute the ideal basis for experimenting with the Layering – this superposition technique that Zag masters perfection.
The enchanting universe of natural stones …
Where Zag jewelry really surprises, it is in his approach to semi-precious stones. Far from the New Age shots, the brand integrates them with refreshing modernity.
Take it Velasquez bracelet, real bestseller: its malachite vibrant or sound tiger eye Hypnotic instantly transforms a basic outfit into a style declaration. What seduces? Each stone is chosen for its unique character. The African turquoise evokes travel, the amethyst brings a touch of sophistication … Zag succeeds in the difficult bet to reconcile Symbolic and pure aesthetic sense. The Pablo bracelet, with its “rosary” channel and its faceted stone, is its perfect illustration.
Essential parts by category
Collars: signatures that speak
Pure Zag necklace
Among the necklaces, two models stand out. THE Oedipus First, with its colorful resin pearls that dance slightly with each movement. Then the Pure, more discreet but terribly effective as a basis for superposition
The brand has understood an essential thing: a necklace must live with the one that wears it, adapt to its moods more than its outfits.
Bracelets: the art of accumulation
Zag Oedipus Bracelet
Zag bracelets tell a story. Whoever gets fed quickly in the morning before leaving, the one we add for an evening … Oedipus in elastic version Simplifies life while charcoal or messages models allow endless combinations. A collection that encourages play with styles rather than following rules.
Rings: between daring and sophistication
Albus Zag ring
Zag rings do not go unnoticed. L‘Albuswith its unstructured side, brings an avant-garde touch. There Kama, More classic in his approach, surprises by his ingenious system of three bunk rings. As for the Napoliits colorful zirconiums immediately evoke the Florentine markets. Pieces that dare without ever falling into the flashy.
Why does Zag jewelry seduce so much?
Behind the neat aesthetic hides a real quality commitment. 316L stainless steel was not chosen by chance: Resistant, hypoallergenic, durable …
Everything is designed for daily port without headache. And it shows. After several months of use, my Zag parts have lost none of their initial sparkle. Handicraft know-how makes the difference. Each jewel undergoes five minimum quality controls. The finishes are impeccable, the stones perfectly set.
We feel that behind each collection hides a real passion for the job of jeweler.
Much more than a temporary mode
Zag Bijoux succeeded in this tour de force: to offer both creations Trendy and timelessaccessible without ever sacrificing quality. Their philosophy based on intelligent personalization and accumulation offers a rare stylistic freedom.
To start, I would tend to recommend opting for a Velasquez bracelet or
Pablo. Then with an accumulation objective, to add the bracelet of the pure collection.
But beware! Once you have tasted the Zag universe, it is difficult to stop. These jewelry quickly becomes companions of everyday life, evolving with us over the season and desires. Proof that a good gem is not just an accessory, but the reflection of a personality, even the feeling of the moment.
What do you think? They are cannons, right?
See you soon … Emilie
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