H&M Home presents a colour-focused collection, drawing on PANTONE’s iconic expertise and universal color language. The H&M HOME 🖤 PANTONE collection presents two color palettes, “Calm & Soothing” and “Energy & Joy”, which deal with philosophical ideas about colour. The collection includes cushion covers, a vase, a tray and a footed tray, a side table, a decorative base and three scented candles for each color palette.
Color has the power to transform both spaces and the emotions of the people who inhabit those spaces. It can enhance, enhance and enhance our interiors and furnishings. Did you know that shades of blue evoke open spaces, the sky and the sea and evoke a sense of freedom and tranquillity? Or that red has historically been associated with heat, passion, courage, and even danger?
The H&M HOME 🖤 PANTONE collection features a selection of products that come in two different color moods based on aesthetics, preferences or even just the mood of the customer while shopping.
The H&M HOME 🖤 PANTONE collection allows customers to fill their homes with color by exploring hues that are both energizing and joyful, as well as calming. Each color palette contains PANTONE shades specifically chosen for their impact on our senses.
- To the Calm & Soothing-Colors include Pistachio (2260C), Teal (548C), Green (5545C) and Mid Blue (2178C), which convey a sense of stability and calm.
- The four colors of Energy & Joy include Pink (707C), Red (3517C), Orange (2027C), and Apricot (2022C). Radiating vibrancy and warmth, these warmer colors evoke our inner vitality, including love and joy.
The modern home furnishings collection includes cushion covers in three tones, a sculptural vase, a pedestal tray, a regular tray, a side table, a decorative base and scented candles in a total of six different colours. Three for each color palette, including pink, apricot and red for Energy & Joy and pistachio, mid-blue and teal for Calm & Soothing.
“Color is essential to both our home and our senses. Nobody understands this better than PANTONE, the leading experts in how color can impact the way we work and live. The H&M HOME 🖤 PANTONE collection allows us to show the difference the power of color makes in our daily lives with a selection of modern home furnishings. Choose one of the scented candles and experience how the smell of red affects you, or place a pistachio-colored vase in your living room that will create a peaceful and beautiful atmosphere. We hope our customers will enjoy how this collection enriches their homes and well-being in 2023.” says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.
Recognized as a global color institute, PANTONE offers a universal color language that empowers brands and manufacturers to make color-critical decisions at every stage of the workflow. More than 10 million designers and manufacturers rely on PANTONE products and services to define, communicate and control color from inspiration to execution. It uses advanced X-Rite technology to achieve color consistency across different materials and finishes for graphic, fashion and product design. Learn more at www.pantone.com.