On March 22, 2023, ABOUT YOU launched the exclusive collection with actress and director Emma Roberts. Together with the American film star, a capsule collection was created that invites fans and followers into an imaginative dream world. Inspired by Emma’s personal fashion preferences and fantasies, the pieces are an exciting mix of traditional Western styles and trendy 50’s elements. ‘Daahls by Emma Roberts exclusively for ABOUT YOU’ is available from 6 p.m. in all 26 ABOUT YOU online stores – including worldwide shipping options.
ABOUT YOU expands its portfolio with the next international cooperation: With the actress and director Emma Roberts, the online fashion store is collaborating with another world-renowned personality. The actress not only reaches the young and trend-conscious ABOUT YOU target group with her films and TV series, she also inspires with her own self-confident style. “We are delighted to be working with Emma Roberts. As a successful all-rounder, Emma has been inspiring young women all over the world for years. She had a clear vision for our joint collection and showed full commitment. So Emma not only combined the looks for the campaign shoot herself, but also designed the characteristic logo of the capsule collection together with her sister Grace,” says Sofia Hagemeier, Head of Exclusive Cooperations at ABOUT YOU.